Bakingo, started as a cloud delivery business, recently expanded their operations from online to brick-and-mortar stores with launch of 50 new stores across multiple locations in India.
Acroterion Labs is the primary Architectural and Interior Design consultant, also providing in-house furniture design and manufacturing services for some of the stores.
The Brand's flagship store, recently completed by Acroterion Labs, is situated in the heart of New Delhi, in the hustling and bustling main Kalkaji market.
The interior space is an extension of the vibrant delicacies, the product, with an aim of creating an interactive environment. A surrealistic state of mind, building up the wait and anticipation to cross the edge and indulge with the product & the brand.
The pastel color palette, of pink and yellow creates a strong branding identity for Bakingo. The minimal fluting details on counter and walls further add consistency to the overall space. The circular seating creates an intimate phot booth space and promote social media branding.
The circular wall decor, cohesive to soft forms used, are a powerful tool in communicating bakingo as a brand and their detail with process of baking
Pastel Yellow came as an antidote to creaminess and sweetness of pastel pink, and offered a bright, high wattage color pallette!
The playful calming interior environment of the bakery extends to the exterior, creating a cohesive design language. The fluted design detail creates a minimal, yet powerful element of identity, that is consistent in interior & exterior design.
The bakery signages are designed strategically to grab focus after careful analysis on movement between the space and interaction with bakery products.
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